TOWS Analysis is a variant of the well known SWOT analysis and is an acronym for for: Threats, Opportunities, Weaknesses and Strengths. The only difference between SWOT and TOWS is that a SWOT analysis emphasises the internal factors whilst TOWS emphasises external factors.
Our TOWS Matrix PowerPoint Template allows you to easily conduct your own analysis on the threats, opportunities, weaknesses and strengths that impact or relate to your business and to allow to to generate strategic options.
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