PESTEL (or PESTLE, PEST) stands for Political, Economic, Social, Technological, Environmental and Legal.
Each term has its own definition and when put together makes for a strong analysis of the environment in which the business thrives. Over the years, there have been some changes to the meaning of the acronym, such as â€œethics: instead of â€œenvironmentalâ€. However, the overall analysis remains the same. In addition, it also makes for a beautiful design that offers strong practical applications.
What is a PESTEL Analysis?
This is a tool or framework that is used to analyze the external marketing environment which may have an impact on a company or corporation. The PESTEL Analysis is used to determine what, if any threats the organization faces or weaknesses that need to be corrected. Once that is determined, a SWOT Analysis is generally used to help find solutions.
Political: How new laws or legislation may affect your business or consumers?
Economic: What are the most prevalent factors in the economy of your industry?
Social: Identifying the cultural factors that may shape your marketing efforts.
Technological: How advancements can affect your target audience.
Environmental: What role does the environment itself play in your business efforts?
Legal: Are their specific legal challenges or hurdles that your business must overcome?
While each factor must be considered separately, when put together it may highlight concerns that otherwise might not be noticed. For example, the combination of political, social, and legal factors may create a concern that needs to be addressed differently than if each challenge was taken on separately.
How the PESTEL Analysis Tree Design Works
The overall design of the tree when using the PESTEL Analysis allows you to visualize the results. This means that you can see how the various factions interact with your marketing efforts. This form of analysis helps small business owners and marketers get a better grasp on their working environment and consider all the factors necessary to growing their companies.
The visual use of the tree design is not only practical, it presents a simpler way to analyze your marketing efforts so that your business can grow.Â By incorporating it into a theme, you can better understand the challenges your company faces and how to deal with them.
Selecting the PESTEL Analysis Tree Design for your WordPress theme not only provides an attractive place for your website, but also carries a practical aspect that you and those that visit your site can take advantage. The design, colors, and effect of PESTEL Analysis in the form of a tree design is one that you and those that visit your site will certainly enjoy and find practical as well.