The PESO model is an easy way to present the different ways of marketing media. Public relations and communications in a company can be paid for, earned, shared or owned. The PPT model gives room to distinguish between the four categories and was championed by Gini Dietrich. The slide gives room to add authority, paid media, incentive, content, publicity, influencer engagement, partnerships and social media. The Powerpoint graphic is the tool for PR professionals.
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