This Multichannel Marketing PowerPoint Diagram shows the different stages of a customer purchasing decision. Starting with awareness of the product or service, consideration whether it is a suitable offering, decision about intent to buy and final buying decision. During this process the customer has many different possibilities to be in contact with the product or service provider: trade show, website, paid search, email, webinar, social media, referral, white paper and demos are all touch points between the customer and the company.
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