One of the more popular theories about human development is Maslow’s Hierarchy of Needs, a representation of basic needs that people will need to meet before they can attain the next level. Since the publication of Maslow’s book, “Motivation and Personality” in 1954, it has become the basis for much sociological research, instruction in secondary and higher levels of psychology, and management training.
For PowerPoint users, the diagram of Maslow’s Hierarchy of Needs is an important one for those who engage in managerial training along with teachers, professors, and researchers who delve into psychological and sociological research.
First proposed by Abraham Maslow in his 1943 work, “A Theory of Human Motivation” which was published in Psychological Review, it is a theory in psychology that is based on the observations of the innate curiosity of people. The theory is like several others proposed about the developmental psychology of humans, but the main difference is how he viewed people ascending through various stages until they reached self-actualization, a sixth level that people desire to attain.
The basis of Maslow’s observations came from studying people he believed had obtained considerable success in life, such as Jane Addams, Eleanor Roosevelt, and Albert Einstein. He purposely avoided those he considered mentally challenged or neurotic in nature as that profoundly affected their potential. Plus, he also studied the top 1% of college students which helped broaden his research.
From bottom to top, Maslow’s Hierarchy of Needs is represented by the following;
- Physiological: The basics of survival which include food, water, shelter, and clothing
- Safety: Protection from outside threats ranging from personal to global in scale
- Social: Acceptance from others in terms of friendships and family
- Esteem: Respect from others, to be valued, and recognized
- Self-Actualization: Reaching personal goals, achieving fame and recognition from outsiders
- Self-Transcendence: Spiritual or altruism goals, those rising to the top of human consciousness
The hierarchy can be applied to managerial training programs in many different professions. It is used to better understand how those in charge can better assess, plan, implement, and evaluate actions taken to improve the standing of their business or organization. For example, in nursing the hierarchy of needs is used for patient care so that the proper actions are taken to provide the recipient with the best chance of recovery.
Maslow’s Hierarchy of Needs is amply demonstrated in the PowerPoint design which is clean, understandable, and efficiently conveys the right information in the proper manner. The ascending levels of the pyramid are separated to provide an almost 3D appearance which facilitates a better understanding of how the theory works and what it means to individuals.
In management training that runs the gamut from health care to products and other services, the use of this hierarchy system provides insight and helps those better understand how to fulfil the needs of their customers, clients, or patients. For those who deliver PowerPoint presentations, the use of Maslow’s Hierarchy of Needs is a welcome addition that provides much-needed information in an attractive, yet practical graphic form.