The difficulty in working with people who speak a different language goes further than the words themselves. This is because cultural differences act as impediments to fully understanding each other even if the language barrier has been overcome. Geert Hofstede developed a framework for addressing such issues with the Hofstede’s cultural dimensions which has been developed over the years into the foundation of communication between cultures.
What is the Hofstede Cultural Dimension Theory?
This is a theory developed by Geert Hofstede that incorporates the effects of different cultures based on the value it places on the members based on an analysis of factors. The values themselves are rated based on behaviors and the result helps to better improve communication between people who come from different cultures.
Over the years, there have been changes that can be seen in Hofstede’s cultural dimensions PowerPoint diagram, although the basic mode which was first developed in the 1960s remains at the core of the theory. Hofstede developed his model based on factor analysis of IBM’s worldwide survey of employee values that was first conducted in 1967, then repeated in 1973.
The model, which originally contained four dimensions, has been revised since the theory was first developed. The original theory consisted of four dimensional values;
- Masculine vs. Feminine
- Power Distance (or social hierarchy strength)
- Uncertainty Avoidance
- Individualism vs. Collectivism
Over the years, Geert Hofstede added another dimension, long-term vs. short term orientation, to address areas that were not covered under his original hypothesis. By 2010, indulgence vs. self-restraint was added to create a sixth dimension.
Use of Cultural Dimensions
Since his theory was first introduced, it has created a considerable amount of research in the psychology of cross-cultural communication. The most noticeable areas where Hofstede’s cultural dimensions are being used can be found in international business relations and communication. While all forms of communication between different cultures have benefitted from this theory, it is most noticeable in terms of international management, psychology, and other various communication efforts.
Hofstede’s cultural dimensions can be used as a starting point for those who are entering a foreign culture to gain better appreciation without causing offense to those who live inside. It should be noted that individuals within a culture have perceptions and viewpoints that may not be represented in cultural dimensions. This means that the theory needs to be applied first and then adjusted for the variations so that it provides a powerful confidence boost during communication. At the very least, it helps in providing a place to begin when speaking to members of another culture.
As seen in Hofstede’s cultural dimensions PowerPoint diagram, there have been several other many studies of cross-cultural communication and values that have been inspired by the original theory. Social belief systems are a major area of study, but other areas are opening as well. It should be noted that this theory developed by Geert Hofstede is one that is focused mostly on the central tendencies of societies and does not fully address the variations that happen within that structure.
Using the Hofstede’s Cultural Dimensions PowerPoint Diagram, you can discuss the Hofstede’s Cultural Dimensions diagram in a way that is simple to see, simple to navigate and simple to understand by those in your presentation. The Hofstede’s Cultural Dimensions PowerPoint Diagram is a group of four fully editable PowerPoint slides that come with their own colors and icons that are ready to edit as you see fit. The information that is discussed on the Hofstede’s Cultural Dimensions PowerPoint Diagram includes things such as high power distance and low power distance; individualism and collectivism; high uncertainty avoidance and low uncertainty avoidance.