The Diffusion of Innovation theory is one of the oldest theories in social studies environments. It looks at communication in such a way that it covers how over time a product or an idea can gain momentum through a certain social system or a population. The final result of the theory is that people adopt a new behavior, idea or product as a part of a social system. The adoption of a new idea is a process and it entails a few people that are able to adapt to the innovation than others. Research shows that those who adopt an innovation early on in the game show different characteristics than those who choose to adopt them later. It is important to understand the different characteristics of these people and what will hinder or help them to adopt the new innovation. There are five main categories for those who adopt ideas.
The innovators are the people who are more likely to be the first to try some new innovation out. They are often adventurous and willing to take risks; the early adopters are the ones who are eager to represent the opinion leaders. They like when things change and enjoy leadership roles; the early majority can adapt to new ideas before most people but are not leaders; the late majority are people wary of change and only adopt an innovation after it has been tried out before; and the laggards are the conservative ones who are difficult to get on board with a new idea.
The Diffusion of Innovation Model for PowerPoint allows you to discuss all of these different types of people and characteristics.