Look at the different points that your brand needs to hit in order to connect with your customer base using the Brand Equity Needs PowerPoint Diagram. The Brand Equity Needs PowerPoint Diagram comes with three fully editable PowerPoint slides, all of which feature abundant color and text that you can easily alter as you see fit. It is broken up into two sections including functional and emotional needs. Emotional needs listed include things like appeal, belonging, nostalgia, optimism, rewards, entertaining, motivation and prestige. Functional needs include connecting, saving time, effectiveness, sensory feelings and safety.
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